TOKYO NIGHT SAFARI トウキョウナイトサファリ
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Problems
ロボットを使った夜ならではの経済活動「ナイトタイムエコノミー」の可能性を探り、夜の公園を活性化させることによって防犯や治安の向上などの社会課題の解決を図りたい。
We would like to explore the possibility of a “nighttime economy,” an economic activity unique to nighttime using robots, and to solve social issues such as crime prevention and public safety by activating parks at night.
Idea
いつもの公園を「ナイトサファリ」に。普段見ている公園がサファリパークになる驚きだけでなく、XRだからこそできるサファリパーク以上の体験を。
Turn your usual park into a “night safari”. Not only will you be surprised to see your usual park become a safari park, but you will also experience more than a safari park, which is possible only with XR.
Project Overview
株式会社ZMP、NTTコミュニケーションズ株式会社、株式会社フューチュレック、株式会社博報堂による4社合同プロジェクト。MRゴーグルをかけて自動運転ロボットに乗るといつもの公園がSAFARIパークになる。キリンの下をくぐれたりライオンやワニに間近で威嚇されたりと、普段のサファリパークでできない体験をすることができる。リリースと同時に数多くのメディアに取り上げられ、実証実験段階で開催されたPoBイベントにも関わらず、発売されたチケットはわずか1日で期間分全て完売した。
今後はコンテンツや運用の更なるブラッシュアップを重ね、コンテンツとして事業化していく予定。
A four-company joint project by ZMP Corporation, NTT Communications Corporation, Futurek Corporation, and Hakuhodo Inc. Visitors can experience things that are not usually possible in safari parks, such as passing under giraffes and being threatened up close by lions and crocodiles. Upon its release, the event was covered by numerous media outlets, and despite being a PoB event held at the demonstration stage, all tickets were sold out in just one day.
The company plans to further brush up the content and operation, and commercialize it as content in the future." "A four-company joint project by ZMP Corporation, NTT Communications Corporation, Futurek Corporation, and Hakuhodo Inc. Visitors can experience things that are not usually possible in safari parks, such as passing under giraffes and being threatened up close by lions and crocodiles. Upon its release, the event was covered by numerous media outlets, and despite being a PoB event held at the demonstration stage, all tickets were sold out in just one day.
The company plans to further brush up the content and operation, and commercialize it as content in the future.
credits
client
- NTT docomo
- ZMP
- 博報堂
- FUTUREK
- 4社協業
- NTT docomo
- ZMP
- HAKUHODO
- FUTUREK
service
- リアル体験 ( LIVE-EVENT-PRODUCTION )
output
- Web site
- Event